Apart from being an engaging social media network for sharing virtual mood boards of your ideas, interests, and hobbies, Pinterest is also an excellent platform for earning money, even as a beginner.
Through this visual search engine, you can promote your online store, become an affiliate, and drive traffic to your blogs. These are all proven ways to generate revenue for your online business.
How To Make Money On Pinterest For Beginners
This article covers various ways to monetize your Pinterest account.
1. Start A Blog And Make Pins For Your Blog Posts
Driving traffic is one of the most challenging aspects of earning from a blog. However, if you optimize the use of Pinterest pins, you will have a much easier time redirecting people to your blogging website, which will ultimately help you earn more money from your blog.
Fortunately, it’s pretty easy to make pins for your blog posts.
Once you’ve created a Pinterest account, all you need to do is switch to a “Business Account” and confirm that you indeed own your blogging website. After that, enable “Rich Pins,” wait for Pinterest’s approval, and start promoting your blog articles as “Rich Pins” on Pinterest.
2. Use Affiliate Marketing
On top of driving traffic to your website, you can also affiliate with other people’s websites or businesses and earn a commission for helping them promote their products and services.
To become an affiliate, you can join affiliate programs or networks that will automatically provide you a referral link upon signing up or negotiate with brands directly to access an affiliate link that you can include in your pins.
Depending on your agreement with the brands or websites you become an affiliate of, you may be paid for every visitor, sale, or lead you generate for them.
3. Become A Virtual Assistant Specializing In Pinterest
Pinners who have mastered the nooks and crannies of Pinterest can also work as virtual assistants specializing in Pinterest. As a Pinterest VA, you’ll be expected to manage, grow, and optimize your client’s account.
Since this earning method requires you to work directly for someone, you’ll get paid by the client that hires you, depending on the rates and terms you’ve agreed upon.
4. Drive Traffic To Your Online Store
Pinterest is also a valuable platform for advertising products you sell directly or indirectly on your online store. After setting up a business account on Pinterest, consider creating pins that showcase and link to your online store’s products or services.
As mentioned earlier, Pinterest is a powerful search engine. So, optimize your use of keywords and the relevance of your content to maximize your account’s visibility and drive sales-generating traffic to your online store.
5. Partner With Brands
Pinners with established authority in a particular niche or industry can also enter paid brand partnerships. In these collaborations, brands commission Pinterest’s content creators to create content, such as pins or boards, that directly promotes their products or services.
Note that the Federal Trade Commission requires content creators to disclose paid endorsements when promoting a product or service in exchange for compensation. So, don’t forget to add a “Paid Partnership Label” on your sponsored Pinterest pins to remain compliant with these regulations.
6. Make Your Pins Shoppable
If you’re already selling products on an eCommerce platform, such as Shopify, consider listing your goods directly on Pinterest to make it more convenient for pinners to purchase from you.
It’s completely free to make shoppable pins. All you need to do is establish a business account on Pinterest, claim your website, and connect the product catalog of your online store to your Pinterest account.
Listing products directly on Pinterest increases the chances of pinners purchasing your products, as they can avoid leaving the platform to buy items they want.
How To Make Money On Pinterest With Affiliate Links
You can make money on Pinterest using affiliate links by joining affiliate programs or networks. Upon approval, these programs will typically send you a unique referral link that will help track which and how much traffic you generate.
Once you have your affiliate links, start creating pins that incorporate these links. Depending on the affiliate program’s guidelines or the terms you’ve agreed upon with brands, you can earn a commission based on clicks, purchases, or leads generated for the brand.
How To Make Money On Pinterest’s Creator Fund
Pinterest offers a Creator Inclusion Fund that fosters the talents of underrepresented content creators through educational and financial support. By focusing on aspiring pinners part of minority groups, this program aims to make Pinterest a more inclusive and diverse platform.
Those accepted into this annual program typically receive cash grants, ad credits, and access to free educational workshops.
How Much Can You Earn Using Pinterest?
How much you earn from monetizing your Pinterest account will vary. Many Pinners earn thousands of dollars monthly through the platform, but some, especially beginners, may struggle to earn anything.
Earning from Pinterest is similar to establishing other online businesses. Your earning ability will depend mainly on the performance of your account, your ability to drive significant traffic to affiliate products, and some luck.