When Tanya Brno was laid off from her full-time UX designer job, she didn’t immediately jump back into the traditional job market. Instead, she created a diverse work portfolio combining freelance design, aerial performances, and bamboo nursery work. “I actually enjoy the variety of my days and greater life balance and satisfaction,” she shares, “and feel like I excel at jumping between different projects throughout the day rather than doing one thing for 8 hours.”
Tanya’s story represents a growing trend. A 2024 Bankrate survey revealed that 36% of U.S. adults now earn money beyond their primary income, with half of those respondents starting their side hustles in just the past two years. This shift is particularly pronounced among younger generations, with nearly half of those aged 18-43 reporting income from multiple sources. As we look ahead to 2025, this trend isn’t just continuing—it’s becoming a necessity for financial stability and career fulfillment.
Several factors are converging to make diversified income streams both appealing and essential. Mass layoffs continue to plague even seemingly stable companies, while AI advancement threatens traditional roles. Dr. Joan Palmiter Bajorek, CEO of Clarity AI and author of upcoming book Your AI Roadmap, notes, “Between Covid and the AI boom, layoffs are announced daily even from companies previously thought to be stable. Very few companies I know are excited about adding more headcount, and I see investors salivate about the idea of companies with three employees.” This new reality has pushed many professionals to develop entrepreneurial skills and alternative income sources as a form of career insurance.
The impact of these changes is particularly significant for marginalized groups, who often face additional financial hurdles. Kate Dorman, founder of Sound Financial Therapy, points out that “The intersectionality of race, gender, sexual orientation, and ability greatly impacts earning potential.” Any way you slice it, wage gaps continue: women earn 84 cents for every dollar that men earn, Black workers earn 76 cents for every dollar that white workers earn, and LGBTQ+ workers earn about 90 cents for every dollar that the typical worker earns. This economic disparity has catalyzed many to create their own opportunities through diversified income streams.
This shift towards portfolio careers has proven particularly beneficial for neurodivergent individuals, who often face unique challenges in traditional work environments. The conventional 9-to-5 structure, with its rigid schedules and uniform expectations, doesn’t always accommodate different cognitive styles and working preferences. Many neurodivergent professionals find that managing multiple projects or income streams allows them to work in ways that better align with their natural tendencies—whether that’s through intense focus periods, varied task switching, or flexible scheduling. Brno, for example, shared that she sees a correlation between her ADHD and the success she has found in her current freelance work.
Younger generations are leading this transformation out of both necessity and choice. “Gen Z is the generation that has developed creative side hustles outside of their 9-to-5 to ensure they have at least one form of income that they can control,” observes Shriya Boppana, an MBA student at Duke. “It really all boils down to the current economic conditions with student debt, the housing market, immigration crisis, inflation, employment rates, etc.” This generation has witnessed economic instability firsthand and is proactively building financial resilience through multiple income streams.
The approach to income diversification varies widely, from side hustles to more passive income streams. Some professionals combine full-time employment with entrepreneurial ventures, while others focus on building income through investments, digital products, or content creation. Dr. Bajorek herself maintains 22 different income streams, demonstrating the potential scope of this strategy. “Passive income can be as easy as a 4% high yield savings account and as intensive as starting your own company,” she notes. “Knowing you can take care of yourself without a 9-to-5 is so powerful.”
This shift isn’t just about financial security—it’s about creating a more resilient and inclusive economy. For marginalized communities, including first-generation immigrants and those from lower socioeconomic backgrounds, diversified income streams can provide a path to economic mobility that traditional employment alone might not offer. As Boppana points out, these groups are often “forced into diversified income sources,” but this necessity has led to innovative approaches to wealth creation and professional development.
Looking ahead to 2025, portfolio careers are likely to become the norm rather than the exception. This shift represents more than just a practical response to economic uncertainty—it’s a fundamental reimagining of work that promotes resilience and personal autonomy. As traditional employment becomes less secure and AI continues to reshape the job market, those who embrace multiple income streams will be better positioned to thrive. The future of work isn’t about finding security in one job—it’s about creating security through multiple sources of income, each contributing to a more stable and fulfilling professional life.
As Brno shared, “I really am the happiest I’ve ever been, getting to choose who I work for and working for friends who value me and want me to be successful, rather than being a number.”