What would pop culture be without Flavor Flav? It’s hard to imagine. Since his debut, the legendary hypeman has continued penetrating people’s hearts worldwide through multiple realms, including music, The Olympics, reality television, and snack foods. The rapper recently teamed up with Smartfood® Popcorn as its very first Flavor Genie to continue spreading positivity through encouraging affirmations, something that’s become synonymous with his career for its Flavor You Can Feel Good About campaign. As the campaign reintroduces some of the brand’s previous flavors, Flavor Flav’s excitement for the collaboration spans deeply.
“My name is Flavor Flav, and every day you live your life, you can’t go without me; you can’t go without a flavor,” Flavor Flav told ForbesBLK. “With Smartfood’s flavors right now, there’s no one better to represent these flavors than myself. I have always been a big fan of genies, and now I have the opportunity to be a real genie.”
Throughout his career, Flavor Flav has worn various hats in many areas, solidifying his status as a well-rounded entertainer with an arsenal of skills. In his latest role, Smartfood’s first Flavor Genie, the musician finds it enjoyable.
“The Flavor Genie is full of fun, energy, and magic,” Flavor Flav said. “I’m glad that Smartfood put me in this position because I’ve always wanted to see what it feels like to be a genie, and now I know. It’s fun granting people their favorite things in life. I’m glad they put me in this position.”
As this latest endeavor finds Flavor Flav embarking on his familiar territory of spreading positive affirmations, he feels Smartfood’s offerings align with him as he’s always championed positivity.
“When it comes to positivity, that’s one thing that I’ve always been about,” Flavor Flav told ForbesBLK. “I don’t know about everyone else, but eating the popcorn makes me feel a lot more positive inside. It gives me that feeling of positivity and makes you want to be a positive person.”
Aside from his affinity for spreading joy and positivity, the New York native is also adamant about being health conscious.
“I’m all about energy, but I’m also all about health too,” Flavor Flav said. “Their popcorn is one of the healthiest snacks out there.”
Flavor Flav has always been a master of reinvention, and his latest partnership with Smartfood is no different. Known for bringing energy and good vibes wherever he goes, he’s now adding a little flavor to your snack time—literally. As the Flavor Genie, he’s doing what he does best: spreading joy and positivity, one bag of popcorn at a time. It’s just the latest chapter in a career that’s always been full of surprises, showing once again that Flavor Flav knows how to make every move count.