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A Leadership Strategy For Uncertain Times

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When disruption strikes, leaders often find themselves overwhelmed by a flood of unknowns. A few months ago, a leader I had worked with reached out in a panic. A major, unexpected event threatened his business, and he was struggling to determine his next move. Together, we walked through a process that transformed his response from stress to strategy. We discussed how effective Keystone leadership—the kind of leadership that shapes environments in meaningful ways—can help navigate complexity by focusing on variables that matter most. Keystone leadership provides a model for leaders to influence their surroundings without attempting to control everything at once.

Understanding Variable Management

Instead of attempting to control everything at once, we identified the key variables influencing his business. We then sorted them into three categories:

  1. Uncontrollable Variables – These are external forces beyond anyone’s direct influence, often emergent properties of shifting circumstances. No single intervention can change these factors. Leaders who excel at leading through crisis understand the importance of focusing on what is actionable rather than being paralyzed by uncertainty.
  2. Influenceable Variables – These are factors controlled by others within the leader’s ecosystem. While the leader does not have direct control, strategic relationships can shape outcomes. Research on the power of weak ties shows that indirect connections often provide the most valuable opportunities to shape and influence key decisions.
  3. Controllable Variables – These are factors within the leader’s direct sphere of influence, where action can drive immediate impact. Strengthening organizational resilience in these areas ensures that a business remains adaptable amid uncertainty.

This categorization immediately provided clarity. Rather than feeling paralyzed, the leader could focus on what was actionable.

The Biology of Behavior: Why Variable Management Works

From a neuroscience perspective, categorizing variables reduces cognitive overload. When faced with uncertainty, the brain’s stress response can override strategic thinking, leading to reactive decisions. Breaking complexity into structured elements helps shift cognition from an amygdala-driven fear response to a prefrontal cortex-driven strategy response. Research on cognitive flexibility under stress highlights the importance of structured decision-making in moments of crisis.

From an ecosystem perspective, this approach mirrors how resilient systems respond to disruption. In nature, when an ecosystem is disrupted—whether by climate shifts, invasive species, or resource scarcity—its survival depends on adaptive capacity. Strong ecosystems follow principles of ecosystem leadership, where species leverage their networks to navigate complexity rather than trying to control every variable. Leaders must do the same, balancing direct control, strategic influence, and adaptability.

Turning Variable Management into Action

Once variables were categorized, the next step was to develop an action plan:

  1. Double down on controllable variables. The most immediate progress comes from actions within direct control. What can be done now to mitigate risk or capture opportunity?
  2. Expand influence on the second-tier variables. This is where “weak ties” become powerful. Research on network dynamics shows that weak ties—people outside one’s core circle—are often the most valuable in accessing new resources and opportunities. Leaders can harness the strength of weak ties in business to extend their influence and create new pathways for success.
  3. Let go of the uncontrollable. In both business and biology, wasted energy on the uncontrollable drains resources from areas where real impact can be made. Leaders must learn to identify what cannot be changed and shift focus accordingly.

Keystone Leadership and Variable Management

This method aligns with the concept of keystone leadership, mirroring the role of keystone species in ecosystems. In natural environments, keystone species—such as wolves in Yellowstone or coral in marine ecosystems—do not attempt to control the entire system. Instead, they shape their immediate environment in ways that create ripple effects throughout the ecosystem. Similarly, effective leaders focus on stabilizing their immediate environment and using strategic relationships to extend influence. A well-calibrated approach to the role of keystone leadership enables leaders to act decisively while fostering long-term stability.

Why Variable Management is a Critical Leadership Skill

Most leadership frameworks emphasize urgency versus importance, but few integrate multi-layered control dynamics. Variable management provides a structured approach that acknowledges both direct influence and systemic complexity, offering a biology-informed blueprint for decision-making.

For leaders navigating disruption, the most effective strategy is not to control every variable—but to recognize which ones truly matter, take decisive action, and build relationships that extend their influence. By doing so, they transform uncertainty into opportunity.

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