The main thing that separates an expert from an expert who gets paid is packaging.
Packaging doesn’t necessarily have to include a fancy logo or sleek website. The experts you see making six or seven figures from what they know all have one thing in common: they’ve successfully packaged their expertise into a product or service others can purchase. Whether it’s a book, a workshop, or a mastermind group, a packaged offer allows you to transfer your knowledge to others—for a fee.
If you’ve been waiting for the “right time” or think you need an elaborate setup to package your expertise, think again. You can start today. Someone out there needs what you know just as it is.
Many high achievers hesitate to package their knowledge because they feel unprepared. They think they need more credentials, a polished website, or even professional-grade branding materials to make their first sale.
But truthfully, you don’t need any of these things to get started. What you need is clarity on what you know and how it can help someone else. Start with the tools and resources you already have, and focus on creating a simple, effective product or service.
When you’re ready to package your genius, take action by focusing on one format that aligns with your expertise and audience. Whether it’s a book, a workshop, or a coaching session, the key is to start small, test your concept, and refine as you go.
Ask yourself:
- What problem does my knowledge solve?
- What format allows me to best deliver that solution to my audience?
- What format works best for my personal strengths of delivery?
- How can I make my offering actionable and results-driven?
If you’re ready to earn extra money on the side or to replace lost income, here are forty different introductory ways to package your genius for profit.
- Book or Ebook – Write and self-publish your expertise in a structured format to establish thought leadership.
- Online Video Course – Create a step-by-step series of videos that teach your audience a specific skill or concept.
- Webinar – Host a live paid online session to share insights, teach strategies, or answer questions.
- Master Class – Deliver a more in-depth, interactive learning experience on a specific topic.
- Networking Reception – Organize a casual event to connect with your audience and showcase your expertise, and sell tickets to your event.
- Signature Luncheon – Host an intimate meal where you share insights and foster deeper discussions.
- 3-Day Conference – Plan a multi-day event featuring keynotes, workshops, and networking opportunities.
- 1-Day Summit – Offer a focused, single-day event packed with high-value content and speakers.
- Half-Day Virtual Summit – Host an online event featuring multiple speakers and topics, designed for easy access and engagement.
- Boxed Information Product – Package physical or digital resources into a tangible product for your audience.
- Corporate Bootcamp – Design an intensive program tailored to train teams or organizations on your area of expertise.
- One-on-One Signature Coaching Session – Offer personalized guidance to help clients solve specific challenges.
- VIP Day – Provide an exclusive, full-day, deep-dive coaching or consulting session for high-impact results.
- Group Coaching Session – Work with a small group of clients, providing insights and solutions in a collaborative setting.
- 6-Month Group Coaching Mastermind – Lead an extended program that combines coaching, accountability, and peer support.
- 2-Day Small Group Retreat – Create an immersive experience for deep work and reflection in a focused environment.
- Wellness Retreat – Plan a destination-based retreat focused on relaxation, self-care, and professional growth.
- Audio Series – Produce a collection of audio lessons or discussions your audience can listen to on demand.
- Workbook + Audio Download – Combine actionable exercises with audio guidance for a multi-sensory learning experience.
- Sponsored Dinner Party – Partner with a sponsor to host an exclusive event where you can connect with clients and stakeholders.
- 3-Month Consulting Package – Provide a short-term engagement to help clients implement strategies and achieve goals.
- 90-Minute Brainstorming Strategy Session – Offer a short, focused session to solve a client’s immediate challenges.
- Document/Website/Product Review – Provide detailed feedback and recommendations to improve a client’s work.
- Keynote Speech – Deliver a powerful presentation to inspire and educate a large audience.
- Conference Breakout Session – Lead a smaller, focused workshop or session within a larger conference.
- Online Office Hours – Schedule regular virtual sessions where clients can drop in for advice or Q&A.
- Paid Online Community – Create a membership group where participants access exclusive content, discussions, and resources.
- Social Media Subscription – Offer premium content through platforms like Instagram or LinkedIn subscriptions.
- Subscription Box – Curate and deliver a collection of physical or digital resources on a recurring basis.
- Monthly Q&A Call – Host a regular call to answer questions and provide updates to your audience around your topic of expertise.
- Ticketed Networking Lunch with Speaker – Organize a paid event featuring networking and a guest speaker presentation.
- Half-Day Ticketed Seminar – Offer a concentrated learning experience that dives deep into a specific topic.
- Excursion Experience + Coaching – Combine travel or unique activities with personalized coaching sessions.
- Networking Brunch – Host a casual weekend morning event for connecting and sharing ideas.
- Video Series – Create a collection of videos that offer structured lessons or insights and host the videos online.
- Paid Challenge – Design a time-limited, results-driven program where participants work toward a specific goal.
- Template – Sell tools like editable templates or spreadsheets that solve specific problems.
- Private Podcast – Produce exclusive, subscription-based podcast content for a niche audience.
- Audio Book – Record and publish your written work in an audio format for accessibility and engagement.
- ‘Pick My Brain Call’ – If you constantly get requests to ‘pick your brain’, set yourself up on a platform like Calendly or Acuity and charge a fee.
Start by selecting one format that resonates with your skills, audience, and goals. Test, refine, and scale as you go. Remember: you only need one successful offer to begin generating income and making an impact.
Your expertise is valuable, and it’s time to stop leaving money on the table. Don’t overthink it. Packaging your genius doesn’t require perfection from the start. You simply need to recognize the value of what you know and begin sharing it with the world. Whether you choose to write a book, host a workshop, or offer a coaching session, you likely already have everything you need to create an offer that generates income and makes an impact.