Whether online or in person, customer service sets businesses apart. It’s not enough to just deliver the products and services promised; service leaders go above and beyond to surprise and delight their customers. To showcase the best of the best in that regard, Forbes will publish its second-annual Best Customer Service list on October 22.
It is an aspect of business that is forever changing—and always impactful. Experts in customer service at Sprout Social and helpdesk ticketing provider Zendesk report current customer service trends include more personalization, artificial intelligence and automation to swiftly address questions and issues. And top companies on this list take pride in their successes; The UPS Store went so far as to buy expensive ads featuring its No. 1 position last year during the 2024 College Football Championship.
Forbes has once again partnered with data analytics company HundredX to create the list. A 12-month survey of 181,000 people in the United States provided 4.4 million ratings of more than 3,500 brands, evaluating companies on four factors: personal interaction, speed, services and resolution. The questions were tailored to different industries—restaurants were rated on taste, for example, while retailers were rated on returns—and companies were compared to their competitors. At least 400 reviews were required for eligibility, and the top 300 made our list.
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As with all Forbes lists, companies pay no fee to participate. For questions about this list, please contact listdesk (at) forbes.com.