Doja Cat may be one of the fiercest musicians with the discography and live performances to match, but more than that, she’s an innovator. The entertainer’s ability to write chart-topping hits while transforming them into visual masterpieces is an art form in itself. The rapper’s affinity for visual storytelling is something she’s leaning into alongside Brisk Iced Tea as part of the revival of its iconic claymation ads. As the first woman artist to be transformed into a clay state for the brand, this was the artist’s first stint with claymation as well.
“I had full creative control over my character’s clothing and found that intriguing. It’s been a fun, creative process getting into that part of it. I have no experience with claymation or anything like that, but they were pretty quick and understood what I wanted, and the process was fairly smooth in the beginning. I was just very interested in seeing myself in that form and having the opportunity to voice act for the first time in my career, so that was an honor and a very exciting opportunity.”
Doja Cat’s career continues to be a foundation in which self-expression is directly linked to her artistry. The musician feels that this campaign aligns with that due to its message of standing up for oneself.
“When you watch the commercial we’ve been putting together, it’s about looking out for yourself and standing up for yourself. I noticed in the commercial that I asked for a sip of this tea, and then I kind of demanded it by magically summoning the forest. I think that is the poetry behind it: discovering the magic you have inside of you to achieve the things you wish for and the things that make you feel whole.”
Regarding the campaign itself, the Grammy-award-winning artist hopes her fans learn more about her and draw inspiration from it.
“I hope that it inspires the youth. I hope my fans can understand where I’m coming from and where I stand and maybe take a piece of that with them. I think it’s important to express yourself, but sometimes people get caught up in the monotony and rigidity of adulthood and life. It’s important to embrace the inner child and the creative aspect of your life in any way you can. It doesn’t have to be as profound as picking up a guitar and learning to play it in five minutes. It doesn’t have to be so demanding creatively. It’s the little things that stimulate your brain in a way that doesn’t make you feel like a hamster on a wheel.”
As the multihyphenate expands her portfolio of passion-driven projects, she assures that her future work will continue to align with her creatively and spiritually.
“I’m definitely interested in doing more projects in the future that involve acting and voiceover work. Choosing what fits right with my spirit is important, but those opportunities don’t usually come that easily. I’m more artistically driven in a direction where I can be a little picky. I can be a bit picky with what I want to do, and I want to make the right decisions creatively. So it has to really be true. And I think I found that with Brisk, and that’s something I’m definitely interested in in the future.”