Most people write proposals in a panic. They rush through templates, recycling old content and hoping something sticks. No wonder conversion rates stay low. When you’re up against a busy schedule and high stakes, quality drops and deals slip away.
Between 35% and 50% of sales are won by the vendor who responds first. Speed stuns. Growing your business involves making a process for winning proposals and never delaying with sending one over.
ChatGPT can help you stand out, connect deeply and win more business without spending more time writing proposals. But only if you know how. Copy, paste and edit the square brackets in ChatGPT, and keep the same chat window open so the context carries through.
Write proposals that actually convert: ChatGPT prompts for success
Start with proof of results
Want to close more deals? Start with proof. Since 96% of prospects research before speaking with a sales rep, your track record matters. Build trust fast by showing what you’ve done. Transform your past wins into compelling evidence that gets attention right at the start of your proposal.
“Review my past client successes and create a powerful opening section for my proposal, to set the scene for the document and compel them to read the document. Ask me questions about specific results, transformations, and client feedback, one at a time. They should be for work that is relevant to our typical remit. After gathering this information, suggest three different ways to present these wins, focusing on concrete outcomes and metrics that matter to my target client [describe them here]
. Include a compelling hook that grabs attention in the first line.”
Make it personal
Generic proposals bore people to death. But tailored ones? They wow. Show you actually care by getting inside your prospect’s head and speaking their language. Create proposals that feel custom-made, even when you’re producing them at speed. Win trust through personalization that hits home.
“Guide me in personalizing my proposal for [describe prospect]. Ask me questions about their specific needs, challenges, and desired outcomes. After gathering this information, suggest ways to include their exact words and priorities throughout the proposal. Create three unique angles that would resonate with their situation, including specific phrases that mirror their language. Add sections that prove you understand their world. Here’s more context: [Include the brief or call notes containing their words]”
Leverage powerful testimonials
People trust what others say about you more than what you say about yourself. Words from your satisfied clients carry more weight than your own claims. Social proof removes doubts and builds instant credibility in your proposals. Strategic testimonials help prospects see themselves succeeding with your solution.
“Help me create a compelling social proof section for my proposal. Ask me for specific testimonials from past clients who achieved results similar to what this prospect wants. Then suggest three different ways to present these testimonials throughout my proposal for maximum impact. Focus on placing them strategically to address potential concerns and build trust. Include guidance on matching testimonials to specific sections of my proposal where they’ll have the strongest influence on decision-making.”
Showcase value-based solutions
Most proposals focus too much on features and not enough on outcomes. Your prospects don’t care about your process. They care about what’s in it for them. Show them exactly how your offering solves their problems and helps them reach their goals.
“Help me reframe my offering in terms of value and outcomes. First, ask me about the specific features and components of my product/service. Then guide me through transforming each feature into a benefit that speaks directly to my prospect’s priorities. Create three different sections that highlight how my solution will specifically address their challenges and help them achieve their desired results. Include language that helps them visualize success after working with me. For context, my prospect is most concerned about [describe their main challenges and goals].”
Add genuine urgency
Why should someone say yes today? Most proposals leave this hanging. Big mistake. Create real reasons for quick decisions that make prospects take action. Build in deadlines that make sense and motivate progress, without coming across as pushy. You’re in demand, and spaces are finite. When your prospect knows this they move much faster.
“Help me create authentic urgency in my proposal. Ask me about my capacity, timeline, and any genuine constraints. Then suggest three ways to present these limitations without sounding pushy. Include specific phrases that encourage quick decisions while maintaining professionalism. Create a bank of proven urgency triggers I can use again and again. End with five ways to frame scarcity authentically.”
Speed up your response
Whoever responds to the brief first is more likely to get the business. But sending proposals quickly also keeps momentum going for you. It means writing them isn’t playing on your mind for days. Stop letting slow proposals cost you deals and headspace by creating templates that grab attention and show you mean business. Build a library of winning responses ready to customize and send.
“Help me create proposal templates for my most common client scenarios. First, ask me about my typical client requests and current response process. Then develop three proposal outlines that I can quickly customize. For each template, include powerful opening sections, clear value propositions, and specific calls to action. Focus on speed without sacrificing quality or impact. End with exact phrases to create urgency without pressure.”
Win more business: ChatGPT prompts for proposals that convert
Transform your proposals from boring to brilliant ready to send better ones, faster. Start with solid proof, make it personal, and leverage powerful testimonials that build trust. Showcase value-based solutions, add genuine urgency, and speed up your response time to stack the odds in your favour. Your next winning proposal is waiting to be written.