For high achievers working to build their personal brands, the drive to produce more content can often lead to burnout. But it’s possible to work smarter not harder by strategically extracting more value from the work you’ve already done. Repurposing your expertise is the key to increasing your visibility and revenue while maintaining your energy and focus.
You don’t need to reinvent the wheel to grow your visibility and get your brand out there in a bigger way. By leveraging the content, advice, and materials you’ve already given or created, you can reach more people, generate more income, and avoid the exhaustion of constantly starting from scratch.
Here are four ways to dig into your existing work, repurpose it, and get more bang for your brand:
1. Repurpose 1:1 Conversations Into Scalable Stories
If you frequently give advice during one-on-one client sessions or work meetings, chances are you’ve already developed valuable insights worth sharing more widely. Instead of letting that advice help one person at a time, instead you can:
- Turn recurring client problems into talking points for media interviews.
- Generalize stories from your sessions and use them as inspiration for podcast episodes or newsletter articles.
- Create case studies to include in guest posts for business publications or your own LinkedIn articles.
2. Transform Notes Into Actionable Tools
If you keep detailed notes from your client sessions or team meetings, you already have a treasure trove of material to repurpose into tangible resources others can use. Do this by:
- Organizing recurring themes in your work into blank worksheets or workbooks to share with your audience.
- Using your notes to create curriculum for a workshop, conference, or online course.
- Turning your best advice into a book or video series if they are extensive.
By repackaging your notes, you can scale your expertise without creating everything from scratch.
3. Turn Speaking Engagements Into Evergreen Content
If you’ve ever given a presentation, spoken on a panel, or delivered a keynote speech, you’ve already done the hard work of organizing your ideas. Don’t let that effort go to waste. You can repurpose your materials to create lasting content by:
- Adapting your presentation decks into media segment pitches or book outlines.
- Recording your talk notes to create course modules or masterclass videos.
- Combining several presentations on similar themes into a full-fledged video series or a comprehensive membership site.
With just a little bit of effort, your speaking content can continue working for you long after you leave the stage.
4. Monetize Your Frequently Asked Questions
If you’re constantly answering the same questions from clients or colleagues, you’re sitting on a wealth of untapped content. To make your answers work smarter for you, you can:
- Use FAQs to create blog posts, media pitches, or keynote presentations.
- Develop a paid consulting session based on the advice you give most often.
- Expand your FAQs into a signature service or a book.
Repurposing frequently asked questions not only saves time but also positions you as a go-to expert in your field, and can help you prevent brand burnout.
Burnout often stems from the pressure to constantly produce new work, but repurposing the work you’ve already done allows you to grow your brand without starting from scratch. By identifying and reusing what’s already in your archive, you can free up time to focus on other priorities—or simply rest.